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.The offensive team’s job is to follow the given design as best they can, adapting it to the very rapidly changing realities of their situation.While the offensive coordinator—the process owner—may be the designer, he never takes the field.The players are the implementors.In addition to designing the plays, the offensive coordinator brings them to life.The coordinator fields the team, selecting from the available personnel the ones best suited to the rigors of the particular design.He familiarizes them with the play and trains them in its execution.Should players have questions or concerns about it, they turn to him.The offensive coordinator also typically calls the play, deciding which design is best for a particular circumstance.The coordinator’s duties don’t end there.He also has the ongoing responsibility to improve his plays.The coordinator is constantly seeking ways to enhance the effectiveness of the offense, seeing how well different plays work against specific defensive alignments and modifying them—sometimes during the game—in order to make them perform better.In short, the offensive coordinator is the individual responsible for bringing together all the disparate elements of the offense into a coherent process.The very word “coordinator” is evocative; the real work is done by the players, whose only need for a “manager” is to coordinate them and their work.While the coordinator provides the play, another important member of the management team provides something equally essential: the players who will perform it.The offensive team, for example, needs a variety of talents.Huge men adept at blocking form the offensive line.Wide receivers must be speedsters with incredible hand-eye coordination.Offensive backs have great peripheral vision and fast reflexes, and can run like hell.The quarterback and his backups must be expert in reading defenses, passing, scrambling, and running.It is the “position coaches” who make sure that these talents are available.A position coach’s role is very different from the coordinator’s.His mission is to train and develop the athletes who will perform the specific tasks required by the coordinator.The line coach helps his charges develop the ability to block low, pull for a running back, and fool the defense into jumping offsides.Other position coaches perform similar services for other team members.Position coaches are teachers, but they must also be more than that.The position coach is a player’s counselor and mentor as well.While the coordinator monitors the plays, the coach monitors the players.He observes their performance and provides them with feedback and advice.The position coach is also responsible for finding, acquiring, and maintaining the talent pool the team will need.He scouts the prospects and selects the ones who possess the skills he is looking for.At the other end of their careers, he advises the old pros when it’s time to pack it in.All these diverse activities have a common theme: ensuring not only that the team has the players with the needed skills but that those players are mentally and physically prepared to play.Each position coach’s job is to manage and develop a specific part of the team’s human resources.Position coaches are the providers, and process owners the deployers, of the team’s human resources.This distinction between concerns for people and concerns for process lies at the heart of the process-centered organization.The members of a company’s product development process team, for example, are likely to represent a wide variety of skills and disciplines: marketing, engineering, manufacturing, procurement.As process team members, their common concern is the performance of the process, the striving for a score.As individuals, however, they have divergent backgrounds, interests, and futures.They are unlikely to remain members of a particular product development process team forever—or even to work on product development at all.Therefore, they need to develop their own skills and prepare for futures independent of the process.In football each player wants to execute each play as well as possible, but is also concerned about his career as a whole.The same is true in business.There’s one more essential member of a football staff: the head coach [ Pobierz całość w formacie PDF ]